Kristin Thompson on stage at Pacific Bitcoin with a staff badge, radio and microphone, arm raised, running the room.

Turning Rooms Into Revenue

The sales call. The webinar. The conference floor. The landing page. Every room where a buyer decides is a room worth winning.

I build the sales, marketing, and systems that turn attention into closed deals, and the structure that keeps it working when you're not in the room.

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  • 25.8Xreturn from a single sales event
  • $20M+revenue from a webinar program I built
  • 30%more sales appointments actually kept
  • $1M+in sponsorship revenue, year one

The problem

Your marketing and your sales team aren't talking. It's costing you deals.

Marketing brings in attention. Sales wants qualified conversations. Somewhere in between, good prospects go cold.

No-shows. Webinars with great guests and zero conversions. A conference booth that produced a stack of business cards and no pipeline.

That gap is where I work. I connect what brings people in with what closes them, then build the systems that keep it running without me hovering.

How it works

From first impression to signed deal.

  1. 01

    Get seen by the right people

    Events, webinars, sponsorships, and ads built for the buyers you actually want, not the ones who show up for free drinks.

  2. 02

    Turn attention into conversations

    Lead gen, landing pages, and follow-up that move people from "interesting" to "let's talk."

  3. 03

    Turn conversations into deals

    Sales enablement, decks, scripts, and sales events that give your team a better shot at yes.

  4. 04

    Build the machine

    Systems, workflows, and team structure so growth doesn't depend on one heroic person working weekends.

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Michael Saylor in conversation on the Pacific Bitcoin main stage, shown on two giant screens above a packed audience.
Michael Saylor on the Pacific Bitcoin main stage

Case study

Pacific Bitcoin. Built from a blank page.

Swan had never run a live event. I built them a flagship.

Three days, three stages, 100+ speakers, 1,500+ attendees. Around it, eight integrated events in one week: investor dinners, a VIP dinner and reception, an all-hands team day, and a welcome party that set the tone.

It wasn't just a conference. It was a brand, revenue, and relationship engine, built to do all three at once.

Ways to work together

From a roadmap to running the show.

Every client is different. Some want a game plan their team can run with. Some want me in the trenches alongside them. Some want me to take the wheel. I'm good with all three, and I'll help you figure out which one makes sense right now.

  • Give Me the Plan

    A clear roadmap your team can run on its own. You get the strategy. You run the show.

  • Build It With Me

    I work alongside your team, shaping strategy, reviewing work, and pressure-testing decisions as you go.

  • Take the Wheel

    Fractional leadership. I own the outcome, run the team, and report on what's working.

  • I'm Not Sure Yet

    Start with a strategy call. I'll look at where deals are getting stuck and tell you which of these fits, including if you don't need me at all.

I'm not here to throw a party.
I'm here to grow your business.

Thirty minutes. You tell me what's working and what isn't. I'll tell you what I'd fix first. No deck, no hard sell.

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