Results

Proof of work.

Numbers from real rooms: webinars, sales events, talks, and conferences I built or rebuilt.

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25.8X
return from a single sales event.

A sales promotion built around one live event returned 25.8 times its cost.

$20M+
in revenue from a webinar program I built.

Webinars designed to sell, not just educate, with the follow-up to turn viewers into buyers.

300%
jump in lead generation.

A fintech company's webinar was getting interest but not leads. I rebuilt the strategy.

100%+
increase in sales from speaking.

A professional development company in the automotive space was leaving money on the table at every talk. I overhauled the approach.

3 days
that out-earned a typical year.

A client wanted a live event that would change their trajectory. The three-day experience brought in more than their usual annual sales.

30%
more sales appointments kept.

I helped a sales team raise its appointment show rate by 30%.

$1M+
in sponsorship revenue, year one.

Pacific Bitcoin's first year, from a blank page.

Watch

See the rooms for yourself.

Pacific Bitcoin 2022 highlightsThree days, three stages, built from a blank page.
Swan Salon eventsSmall rooms for investors and clients, in 10+ cities.
Swan Private live sessionAn example of a webinar built to sell.

In the room

What it looks like.

  • Two guests talking at a rooftop reception at night, city towers behind them.

    VIP client and investor receptions

    A private reception with a stage, fireside panel, and premium bar, ten floors up at NASDAQ in New York.

  • A Simply Bitcoin podcast booth with glass studio rooms and Book Now banners at a conference.

    Branded podcast booth

    Stuck in the press area, so we made the booth impossible to miss, with a Book Now code on every banner.

  • A virtual event control setup with a presenter on screen and multiple camera feeds.

    Online events

    Multi-camera online events, from run of show to selling from the virtual stage.

  • A crowded rooftop bar event with a large Swan sign.

    Private corporate events

    Private parties handled end to end: venue, entertainment, food and drinks, and budget.

  • A smiling event guest in a yellow jacket in front of an event backdrop.

    Live event strategy

    Branding, sponsorship and ticket sales, run of show, and what gets sold in the room.

  • An open gift box with a branded tumbler, notebook, and Rock Your Talk door hanger.

    Branded gifts and giveaways

    Gift boxes, booth giveaways, and swag people actually keep.

I'm not here to throw a party.
I'm here to grow your business.

Thirty minutes. You tell me what's working and what isn't. I'll tell you what I'd fix first. No deck, no hard sell.

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